Case Study

Regionalized Loyalty Program Drives Sales Lift for Cisco

Cisco wanted to boost channel sales and understand the ROI of regional marketing funding by providing partners in 22 regions – spanning 131 countries, 22 time zones and 5 languages – with the resources to foster growth in their regions. Cisco Rewards consisted of multiple programs regionalized by language, product SKUs, product families, product bundles, and rewards on a common loyalty program framework. Giving regional heads full control over their program rewards, rules and promotions meant higher regional program participation and ultimately drove meaningful sales lift. A Member Get Member Promotion earned members of certified VARs bonus points when their referrals resulted in a new member to the Cisco Rewards program.