Case Study

Align Technology Uses Loyalty Marketing to Drive Sales of Disruptive Product, Invisalign®

For one of the world’s most dynamic dental products retailers, building market awareness for a disruptive new product among their target market of orthodontists and certified dentists was the challenge. To generate excitement about Invisalign® -- an invisible braces solution that’s become extremely popular with adults and teens alike – in a market used to doing things the old way, they chose to reward their customers with volume rebates for sales and recognized high volume practitioners with customized display rewards for their offices. The result? High sales growth and participation in high-performing segments and powerful insight into where to focus to their energies in under-performing segments.