Case Study

Johnson & Johnson Delivers Great Content to Engage Customers and Boost Sales

This product innovator in the diabetic health space wanted to boost awareness and demand for their new LifeScan OneTouch Blood Glucose Meters. The product included a testing unit and testing strips, replacing the traditional finger-prick methods. Johnson & Johnson launched a loyalty portal for LifeScan customers that became a hub of valuable content such as tips and advice, surveys, and a rebate coupon that customers could use to obtain a free testing unit at their pharmacy. By marrying valuable online content with a powerful free offer Johnson & Johnson could drive demand while providing valuable resources for customers – a win-win for the company and their customers alike.