Case Study

LendingTree Pilots Incentives and Automates Reward Fulfillment

For LendingTree, an existing incentive program lacked the flexibility to support different reward types and required a manual reward fulfillment process with a long turnaround time. Frustrated at their inability to understand how different rewards might increase desired behavior, the company implemented a reward program to maximize loan application closes. Their tactics? Become top of mind with their real estate partner network; implement a robust Affinity Partner program; offer customers a small range of highly suitable options for their consideration; and reduce costs associated with manual reward fulfillment. The results? Claim processing time was reduced from 4 weeks to less than 3 days, program administration costs were slashed by 200K per year, and the volume of calls into their call center plummeted.