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CASE STUDIES > TD BANK NORTH

Case Study

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TD Banknorth Drives 15,000 New Accounts in 6 Months with Unique Promotion

For one of the 25 largest commercial banking organizations in the US, a unique promotion was just the ticket to drive the opening of 15,000 new savings accounts. As a sponsor of TD Banknorth Garden, they had exclusive access to 1000s of free seats. They had been giving seats to branches for use in various promotions, but it was impossible to track customer and employee use of the seats and determine the promotion ROI. They launched a new account acquisition program, whereby vouchers with unique codes were given to the branches to give to clients when they activated a new account. Clients then visited the campaign portal and redeemed their voucher for a choice of basketball, hockey, or figure skating event tickets. The portal only displayed events that were within the window of time that it would take to get the tickets shipped to the customer. Ticket use could then be tied back to the account and the branch, thereby enabling them to complete a program ROI analysis and eliminate fraud. This 6-month campaign was up and running in a matter of weeks and drove 15,000 new accounts!