Case Study

TELUS Prepaid Uses Points-Based Reward Scheme to Engage Youth Demographic

The Prepaid team within TELUS was looking at product innovations specifically targeting the youth market. They created an online program specifically to generate consumer insight into the youth demographic. Program members could participate in surveys and focus group panels, completing weekly polls or questionnaires in exchange for reward points. Points could be redeemed from an appealing catalog designed just for the youth market. Through this simple consumer engagement program the Prepaid team was able to engage their target demographic and generate the insights they needed to inform product decision making.