Alex has more than 15 years’ experience building and leading marketing programs, with extensive experience in lead generation and customer acquisition. At RewardStream Alex is responsible for lead generation, corporate marketing, and marcom; she also acts as Product Manager for Spark, RewardStream’s first packaged customer recommendation solution. Alex’s background is primarily in B2B technology marketing, but is enjoying working with B2C clients whose customer loyalty and acquisition programs are typically of a much larger scale than her B2B clients in the past.