Loyalty360 Webinar: T-Mobile Case Study: Cultivating Customer and Employee Enthusiasm through Referral Marketing

March 01, 2012
1:00 PM EST

T-Mobile USA – America’s magenta mobile upstart – rode a wave of impressive year-on-year growth through 2008, then faced new challenges as the industry-wide boom slowed and the market approached saturation. The name of the game switched from acquisition to retention, and the CRM team was faced with a new mandate – continue to cultivate great customer relationships and try to engage customers and employees to help fuel growth.  In this webinar, you’ll hear how T-Mobile USA has enlisted the enthusiasm of customers and employees through social and verbal referral marketing.

Speakers:

Haakon Johansen, Director, Customer Loyalty, T-Mobile USA, Inc.

In his current role, Haakon is responsible for loyalty initiatives for T-Mobile USA. Prior to this role Haakon was responsible for revenue from T-Mobile’s data products, growing revenue by 60% in two years. Haakon has developed corporate brand strategies for two major corporations and designed brand architecture, positioning, corporate name change, logo, visual identity and brand platforms. He’s successfully built more customer oriented organizations and utilized market insights to implement initiatives that increased customer satisfaction, loyalty, and market share.

Alexandra Best, VP Marketing, RewardStream

Alex has more than 15 years’ experience building and leading marketing programs, with extensive experience in lead generation and customer acquisition. At RewardStream, Alex is responsible for lead generation, corporate marketing, and marcom; she also acts as Product Manager for Spark, RewardStream’s first packaged customer recommendation solution. Alex’s background is primarily in B2B technology marketing, but is enjoying working with B2C clients whose customer loyalty and acquisition programs are typically of a much larger scale than her B2B clients in the past.

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Loyalty Expo 2012

March 18-20, 2012
Rosen Shingle Creek Hotel, Orlando, FL

Transforming Unwanted Points into the World’s First Global Currency for Giving: Creating a Sustainable Model for Socially Responsible Loyalty

KULA Causes has emerged in response to today’s consumers’ increasing desire to engage in socially responsible commerce. The team at KULA marries a heartfelt passion for giving with a practical solution for transforming orphaned reward program points into tangible gifts that reach into every corner of the earth. In this talk Gerrit McGowan, founder and CEO of KULA Causes, will introduce a novel solution to a growing problem – unredeemed frequent flier, hotel, credit card and other loyalty reward program points. Alexandra Best, VP Marketing with RewardStream, will share insights into some of the technical wizardry that powers this enchanting entrant into the world of socially responsible loyalty.

Speakers:

Gerrit McGowan, Founder & CEO, KULA Causes

Alexandra Best, VP Marketing, RewardStream