Spark™ refer-a-friend software is a complete solution

Spark™ refer-a-friend software is a complete solution

Spark lets marketers weave all types of referrals, whether email, mobile, or word-of-mouth, into customer acquisition strategies with a powerful mix of software, promotion, and management tools. Spark makes it fast and easy for companies to engage and convert customers, activate employees, and mobilize brand influencers to spread the word about your great offers to friends and family. This proven method delivers highly qualified leads and valuable customers for up to half the typical cost per acquisition. Boost brand awareness while you prove ROI on word of mouth, and increase sales by harnessing Spark’s refer a friend software!

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8 new customers for every 10 referrals

It’s true. For every 10 active referrers you can expect 8 new customers! See a 54% conversion rate on referral leads. And we manage programs with over a million members.

Refer-a-friend software harnesses happy customers, so your sales team just keeps on growing!


*Based on the RewardStream Referral Marketing Index

8 new customers for every 10 referrals

People trust friends and family first

92% of people trust recommendations from the people they personally know more than brand messaging. Websites and email can reach people, but nothing motivates customers like personal referrals.

People trust friends and family first

See 15X the conversions with refer-a-friend software

Refer-a-friend software users see an 80% conversion rate on referrers–that’s 15X more than email, affiliate, site visits, or keyword searches. Compare your channels and see for yourself.

See 15X the conversions with refer-a-friend software

Get everyone involved in your refer-a-friend program!

Employees, customers, sales reps, bloggers and social influencers all make great referrers. Don’t limit who can spread the word on your brand! Our Spark™ refer-a-friend software gives you the creative assets you need to promote in-store, on the web, in email and across social media.

Ever wanted to sell in multiple languages? Need help integrating the program in-store? Not sure how to add your refer-a-friend program to your Facebook page?

Our goal is to make activating your community quick and easy!

Get everyone involved in your refer-a-friend program

Dominate social channels

Make referrals via your favorite social media channels or share links that anyone can repost. Start social interactions while monitoring social referrals with Spark™. You can measure and compare the results to see which social media platforms lead to the most conversions, and see exactly how many people your customers’ social referral messages actually reach.

Leverage mobile!

Deliver seamless consumer experiences across every device and screen size with Spark™ by RewardStream. Whether your participants are accessing their desktop, laptop, tablet, or smartphone, they will have a responsive digital experience, complete with dynamic CTAs to drive higher conversions on referrals.

Word of mouth works

Spark supports the oldest, most popular and highest converting channel of all—verbal referrals. Whether in the office lunch room, over the phone or chatting over a coffee, your customers can share referrals while their friends receive referral credits. We have years of experience in making the world’s oldest and most trusted referral channel convert.

From first referral to final reward, engagement never slumps

Spark™ refer-a-friend software promotes consistent engagement with regular emails throughout the referral journey. From the first touchpoint, to thank you messages, program reminders, and reward notifications, customers won’t forget to put your brand in front of their friends! Plus Spark™ lets you create special seasonal or one-time promotions when your refer-a-friend program needs a little boost!

Use email to stay in touch

Spark comes with a full set of engaging emails to keep your program top of mind. Send a sincere thank you for referrals, and deliver the coupons and bonuses that motivate customers to participate. Regular, personalized emails let participants how much you appreciate their help promoting your brand, so they won’t get referral burnout.

Remind them of the rewards

Re-marketing emails remind existing refer-a-friend members of their rewards for participating. Your referral program remains top-of-mind with members who may be interested, but slow to make referrals, or who haven’t referred anyone for a while. Little, consistent reminders keep the incentives fresh on customers’ minds!

Engage and promote

Once your referral program is running smoothly, it’s a good idea to craft an engagement plan that aligns with and reinforces your overall marketing plan. By keeping your creative fresh with your hottest products and deals, your referral team will stay engaged.

Incentives that work

Add incentives that are appropriate to your brand and relevant to your customers, and not only will your supporters remember to share, their friends will be much more likely to respond. Spark’s refer-a-friend software is flexible and comprehensive enough to handle a wide range of rewards, including account credits, coupons, gift cards, sweepstakes, digital rewards, prepaid debit cards, merchandise, experiential rewards, charitable giving, and much more. Referral programs work because they show customers you value them and care enough to invest in them.

Not sure what to offer? No worries. We’re here to help.

Coupons & gift certificates

Use coupons and gift cards to motivate and reward referrals. Spark supports nearly every type of coupon you could dream up, including electronic codes, in-store coupons, coupons off first purchase, and more. We are happy to tailor the offer to suit your unique needs.

Credits, rebates & merchandise

You can also choose to drive repeat purchase activity with lower-margin rewards, like credits, rebates and merchandise. Customers may be motivated to participate in your referral program by the promise of a credit on their first bill or a deposit in their new checking account.

Retail gift cards

Use your own gift cards as benefits and incentives with Spark. Whether you want the cards to be fulfilled in person, or you want customers to use an ecommerce portal, Spark can easily make it happen. We can also work with your preferred partner to offer third-party gift cards.

Visa® rewards cards

Prepaid Visa debit cards give participants a tangible, attractive virtual or physical reward they can use almost any way they choose. Prepaid cards can carry your brand, creating a strong “billboard in wallet” brand impression, while providing opportunities for data capture and cross-sell messaging.

Meaningful analytics help you evaluate your results

Our Spark refer-a-friend software comes with easily accessible dashboards that provide powerful analytics for you to track a wide range of key performance indicators. Key dashboards include at-a-glance monitoring of core program metrics such as visitor stats (via Google Analytics integration), registered members, referral actions, referral impressions, referrals by channel, referral responses and conversions.

Easily analyze your most effective referral channel, best time of day and day of week for high-value referrals and the dollar value of all your referred business. We help you find your most influential customers to make the most of these valuable relationships. For the security conscious, we provide you with a set of suspicious activity metrics that provide robust safeguards to keep your program safe from fraud while still allowing participants to enjoy the referral experience.

Meaningful analytics help you evaluate your results

Real end-to-end support with total program services

We support all of your program members–and you, too!

We give you a dedicated account manager who understands your program inside and out. Choose the program management and member care package for Spark that fits your business needs best. Your personal account manager will answer your questions whenever they arise. And our member care specialists will be there to address program member questions and concerns—so you don’t have to!

Real end-to-end support with total program services

You will be backed by a referral program launch team, made up of referral marketing experts to help you define program guidelines, develop effective branding and creative, and choose rewards and benefits that will catalyze your target market. Your RewardStream team will develop and manage your project so you have 100% visibility into your refer-a-friend program every step of the way.

We don’t disappear when you’re up and running. We stay actively involved with comprehensive account management services for everything from copy and creative updates, to data monitoring and ongoing client meetings. And we deliver detailed performance insights through ongoing program reviews, and advise you on optimizing your program against industry benchmarks.

Our dedicated client services team responds to your program participants quickly and professionally. We’ll help with any issues to keep participants happily engaged, and help them navigate program rules and eligibility requirements, or receive rewards quickly. It’s our job to take care of everything—so you don’t have to.