- Resources
Whitepapers
WHITEPAPER: Recommendation Marketing: A Manifesto
There’s no marketing more compelling than the story of a happy customer. The good news? There’s a scientific method to the art of friendly interjection. There are ways to amplify customer conversations, track them, and reward the customer-turned-brand-advocate.
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WHITEPAPER: Top 5 Principals of Viral, Word of Mouth Customer Growth for the Uninitiated
Though we call it recommendation marketing these days, the phenomenon of attracting new customers by leveraging the enthusiasm of existing customers is perhaps the oldest form of marketing. The oldest, the easiest – and until recently, the most difficult – for marketers to systematically build into budgets and plans. Recommendation marketing is a more efficient means of acquiring a customer, and the customers you get through this channel are as good – or better – than those you acquire through other “mass marketing” initiatives. Stack your referral marketing budget and results up against your email marketing, paid search, and affiliate marketing budgets – and you’ll see a more efficient use of program dollars.
Here’s the why and the how.
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WHITEPAPER: Referral Programs Need their Own KPIs
These days, spontaneous conversations between friends are a major influence in the purchase decision lifecycle. Today’s customers expect different things, and they buy in different ways. They’re tuning out traditional structured marketing while tuning in to the recommendations of friends and family when they’re making purchase decisions. They’re talking about you on Twitter and Facebook. They’re sharing their experience with your products and services on their smartphones. As a marketer, you need to be able to thank them when what they say helps someone new to engage with you.
Here is a run-down of the important KPIs you need to model the success metrics for your own referral program.
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Webinars
WEBINAR: Beyond the Recommendation: There’s More Meat in the Word-of-Mouth Sandwich Than You May Have Imagined
Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined, is a complimentary webinar presented by RewardStream and powered by Loyalty 360. In this webinar we examine the key insights brands can get through engaging their customers with recommendation marketing. In today’s world of consumer-generated content, Word of Mouth (WOM) --- the oldest form of marketing --- has taken on new meaning. “Brands are buzzing about using online feedback, social media analytics, viral messaging and social networking to generate leads and acquire new customers,” says Mark Johnson, CEO of Loyalty 360. “But they’re missing the point: insight into customer behavior is the greatest by-product of word-of-mouth marketing.