WEBINAR: Beyond the Recommendation: There’s More Meat in the Word-of-Mouth Sandwich Than You May Have Imagined
Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined, is a complimentary webinar presented by RewardStream and powered by Loyalty 360. In this webinar we examine the key insights brands can get through engaging their customers with recommendation marketing. In today’s world of consumer-generated content, Word of Mouth (WOM) --- the oldest form of marketing --- has taken on new meaning. “Brands are buzzing about using online feedback, social media analytics, viral messaging and social networking to generate leads and acquire new customers,” says Mark Johnson, CEO of Loyalty 360. “But they’re missing the point: insight into customer behavior is the greatest by-product of word-of-mouth marketing.
This webinar is hosted by Loyalty360 – The Loyalty Marketer’s Association. Loyalty360 is an unbiased, voice-of-the-customer focused clearinghouse and think-tank. Loyalty 360 is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org
Please fill out this short form to download the webinar PDF.