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WHITEPAPER: Referral Programs Need their Own KPIs
These days, spontaneous conversations between friends are a major influence in the purchase decision lifecycle. Today’s customers expect different things, and they buy in different ways. They’re tuning out traditional structured marketing while tuning in to the recommendations of friends and family when they’re making purchase decisions. They’re talking about you on Twitter and Facebook. They’re sharing their experience with your products and services on their smartphones. As a marketer, you need to be able to thank them when what they say helps someone new to engage with you.
Here is a run-down of the important KPIs you need to model the success metrics for your own referral program.
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