COMPANY > Resources > Download Whitepaper
WHITEPAPER: Top 5 Principals of Viral, Word of Mouth Customer Growth for the Uninitiated
Though we call it recommendation marketing these days, the phenomenon of attracting new customers by leveraging the enthusiasm of existing customers is perhaps the oldest form of marketing. The oldest, the easiest – and until recently, the most difficult – for marketers to systematically build into budgets and plans. Recommendation marketing is a more efficient means of acquiring a customer, and the customers you get through this channel are as good – or better – than those you acquire through other “mass marketing” initiatives. Stack your referral marketing budget and results up against your email marketing, paid search, and affiliate marketing budgets – and you’ll see a more efficient use of program dollars.
Here’s the why and the how.
Please fill out this short form to download the webinar PDF.