Recommendation Marketing

Recommendation marketing is the practice of facilitating and encouraging interactions within trusted networks that influence prospects during the purchase lifecycle. Many of the behaviors that take place on your website, on social properties – even offline – can be of enormous value to product, service and brand marketers. Yet, most marketers have no ability to motivate or understand these behaviors, let alone measure their impact and show ROI.  

So, what do we do?

RewardStream provides recommendation marketing solutions that help you to encourage, facilitate and track word-of-mouth and social recommendations, making the most of your brand's most prolific source of new customers – your existing customers and fans. We provide solutions to make it easier – and more fun and worthwhile - for people to share their recommendations with friends. And we make it easier for you to track and measure these activities and measure their value.

How to earn profitable, viral, and mutually beneficial recommendations

Customer to customer marketing is the new black.
Whether you are looking to track social actions such as Liking a product, sharing a link, or joining your Facebook Fan Page, or actually empower your customers to share great offers with friends and family who could then become new customers, we’ve got solutions to help you build the recommendation marketing program you’ve always dreamed of.

Set up a program with measurability built-in at every step.
In America, 2.4 billion brand-related conversations take place every day.* There's a wealth of insight to be gained throughout the word of mouth lifecycle, from recommendation actions to reach to impressions to responses and conversions. Understand which channels drive the highest response rates, which offers are conducive to the most sharing, and which of your customers follow through with recommending your brand.

(*WOMMA The Word and the World of Customers, October 2011)

Be on brand.
If you want your customers and fans to engage in high value behaviors like sharing or joining a fan page, you need a way to facilitate and encourage engagement in a brand appropriate way.

Make it easy.
If you're asking customers and fans to engage with you, you need to make it easy for them to share, interact and respond. And don’t forget to make it easy for your team to monitor and manage your program.

Be tailored and targeted.
Help customers find friends and family in their personal networks who might truly be interested in their opinion on your products and services. Make sure they can customize their messages and make sure that you offers, your rules, and the user experience fit seamlessly with your brand.

The good opinion of happy customers has a way of spreading -- that's nothing new. Figuring out how to amplify, measure, and repeat that good opinion? That changes everything.