Spark™
Spark is a viral marketing & social referral solution powered by the trusted recommendations of happy, satisfied customers. Spark:
- Makes it fast and easy to recommend a brand, action, product, or service through Word of Mouth, Facebook, Twitter, LinkedIn, and Webmail
- Facilitates brand-appropriate thank-yous to both the referrer and referee for completing the desired action
- Generates more interaction through built-in promotions to drive participation, engagement, and conversions
- Delivers deep insight into key performance metrics across the recommendation lifecycle. Count impressions, referrals, shares, referrals by channel, responses, conversions … and much more
- Gets you in market fast with an own-branded solution; specific program rules, rewards, offers, and communications
Spark Options
Stand-alone or Integrated Programs
Spark can be set up as a stand-alone site – a self-contained online “destination” where customers and prospective customers can share with friends, receive and make offers, look at activity statements, and more. In many cases it makes sense for your program to stand alone.
Alternatively, you may have a secure online portal where existing customers or members already log in and complete actions such as manage personal information, do online banking, make purchases, and access other member-only features. Spark can be embedded into your secure site, so customers are not bothered with creating new login/password credentials, and customer or member validation is completely automated. This experience means customers are presented with the means to engage friends and colleagues over trusted networks, and be thanked appropriately, with the least barriers to entry.
Spark is also flexible enough to handle “hybrid” experiences, where for example no sign up experience is desired.
Spark Offers & Promotions
Good programs are built on a strong offer – do this, get this; do that, get that. A successful opening offer is part of the recipe of a successful program. If you know your customers well, you’ve done the research and your offer is sufficiently compelling to engage your customers and spark responses from their network of friends and colleagues to drive baseline results, then you’ve succeeded.
However, once your program’s up and running there are opportunities to boost existing program performance, drive more results during a seasonal lull, or complement other marketing campaigns such as new product launches, membership drives, or a holiday campaign.
Spark provides a framework for quickly, and we mean quickly, launching promotions and offers to drive participation, existing program activity, and response rates. Spark Promotions gives you the tools to deploy a targeted promotion in a matter of minutes.
Spark Mobile
Whether at home, in a social setting, at work or at school, smartphones are fast becoming the primary online gateway to the world. Depending on your demographic, your customers and members of their social networks may very well view their smartphone as their primary screen for sending and receiving emails, text messages, checking Facebook and Twitter.
Spark Mobile puts a slimmed-down, mobile-optimized recommendation solution in your customers’ hands, empowering them to quickly and easily share offers and recommendations using the referral channel they prefer. They can access activity statements, manage their online profile, even redeem thank you rewards if your program offers a choice. All in an elegant interface that maximizes your branding opportunities while prioritizing the sharing and referral activity.
Spark Mobile is available as a stand-alone recommendation solution or can quickly be deployed as a complement to your existing Spark web-based solution.
Custom Spark
Marketers all understand a simple truth: your most successful marketing programs are as unique as your customers. The more tailored and on target, the more effective they are. Miss the mark on your creative or your offer, and you’ll see the impact in flaccid response rates and mediocre sales. Pretty simple stuff.
At RewardStream, we know that your customers are not like everyone else’s. There’s nothing cookie-cutter about them. Spark is built on our recommendation technology platform, and we use the same powerful tools to build custom programs for customers who need them. We offer full-service client solutions that support you through the entire lifecycle, from solution design to requirements to implementation to launch.

