2016 Referral Marketing Benchmark Report

Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing, and have produced our 2016 referral marketing benchmark report. This follows up on a study completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing. This report shares the findings and recommends some best practices based on the data.