The Ultimate List of Email Marketing Resources

  While it’s tempting to shell out money for ads designed to put your content in front of potential new customers, there’s one money-maker you already have at your disposal: your email list. If done right, you can inform, delight, and drive your customers right to that “buy” button – and they’ll never once accuse…

45 Examples of Personalized Marketing That Really Work

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities. According to data gathered by MarketingLand, “Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.” Further, “Sixty percent of marketers struggle…

The State of Referral Marketing by Referral Saasquatch

It’s no secret that marketers are using an increasing amount of their time and resources with marketing technology. With marketing software spending is projected reach $32B+ by 2018 according to Radius. Digital marketing teams are bouncing around between marketing automation platforms, customer relationship management software and content management systems to do their jobs effectively. The…

Youth on their phones

Digital Marketing Tactics To Retain Your Customers

  The two biggest challenges that any business faces are how to grow their customer numbers over time and how to retain the customers they already have. Successful customer retention is a product of a satisfied, happy customer base —a feature that can draw new people to your business. Let’s use credit unions as an analogy for retail businesses in…