Referral marketing made its mark on the web thanks to high-profile growth hacking successes. Dropbox’s $10 billion empire was built almost entirely on its “give us a customer, get free space” promotion, while Airbnb used personalized referral messages (among other tactics) to drive its current $20-$25 billion valuation. Despite these clear successes, referral marketing hasn’t yet…
It’s no secret that marketers are using an increasing amount of their time and resources with marketing technology. With marketing software spending is projected reach $32B+ by 2018 according to Radius. Digital marketing teams are bouncing around between marketing automation platforms, customer relationship management software and content management systems to do their jobs effectively. The…
We surveyed Marketers at North American Credit Unions, Community Banks and financial institutions about their digital marketing habits. Here is what we learned.
Referral marketing works, right? Right! But do women and men feel the same way about reviews, recommendations and referrals? Get the big picture.
Referral Marketing can be thought of as digital marketing’s dark horse. Our Referral Marketing infographic outlines the many benefits of this channel.
Get the big picture on how financial services companies are turning to word of mouth to drive consumer engagement and acquisition.
See how telecommunications marketers are turning to word of mouth to drive consumer engagement and acquisition.
Get the big picture on the logic behind using word-of-mouth referrals to drive engagement with empowered consumers.