2016 Referral Marketing Benchmark Report
No matter how much your trust your referral programs, effective KPIs are essential for success.
Spontaneous conversations between friends are major influencers in the purchase decision lifecycle. Are you tracking them effectively? Today’s consumer is tuning out traditional structured marketing and turning to word of mouth recommendations from friends and family when deciding on a purchase.
Download this white paper to learn more about which KPIs are essential for referral marketing success.
Get insight into the KPIs you need to model the success metrics for your own referral program.