In the Fall of 2014, Demand Metric completed a comprehensive survey on how marketers use referral marketing. The research conducted looked at the current state of referral marketing, including challenges and barriers to implementation, success factors, and best practices. The findings of the survey will be of great interest to marketers looking to boost their current practices and engagement methods.
Watch this recorded presentation by RewardStream’s CEO Rob Goehring and Demand Metric’s Chief Analyst Jerry Rackley. In this presentation, they walk you through the specifics of the aforementioned research, including key findings and takeaways that can help you get started on an enhanced referral marketing program today.