The State of Referral Marketing in 2017: An Infographic

Referral marketing made its mark on the web thanks to high-profile growth hacking successes. Dropbox’s $10 billion empire was built almost entirely on its “give us a customer, get free space” promotion, while Airbnb used personalized referral messages (among other tactics) to drive its current $20-$25 billion valuation. Despite these clear successes, referral marketing hasn’t yet…

Details

The State of Referral Marketing by Referral Saasquatch

It’s no secret that marketers are using an increasing amount of their time and resources with marketing technology. With marketing software spending is projected reach $32B+ by 2018 according to Radius. Digital marketing teams are bouncing around between marketing automation platforms, customer relationship management software and content management systems to do their jobs effectively. The…

Details