The 2016 Referral Marketing Benchmark Report

WHY REFERRAL MARKETING IS RIGHT FOR YOUR BUSINESS

In 2016, independent research firm Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing. This follows up on a study we completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing.

  • Find out how many study participants report having a referral marketing program of some type.
  • Of those that do, an incredibly small percentage have a system in place to support their program.
  • What percentage of marketers agree that they are effective for new customer acquisition?
  • How does your business stack up?
2016 Referral Marketing Benchmark Report

2016 Referral Marketing Benchmark Report

Identifying current strategies & programs for success

This follow on report to our 2014 study updates the results and delivers the latest statistics on the adoption and success of referral marketing programs.

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Referral Marketing Slide Presentation

2016 Referral Marketing Slide Presentation

Featuring:

Jerry Rackley:
Chief Analyst, Demand Metric

Rob Goehring:
CEO, RewardStream

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Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, research & benchmarking reports, training workshops & courses, and a library of 500+ practical tools and templates.