In 2016, independent research firm Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing. This follows up on a study we completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing.
- Find out how many study participants report having a referral marketing program of some type.
- Of those that do, an incredibly small percentage have a system in place to support their program.
- What percentage of marketers agree that they are effective for new customer acquisition?
- How does your business stack up?
2016 Referral Marketing Benchmark Report
Identifying current strategies & programs for success
This follow on report to our 2014 study updates the results and delivers the latest statistics on the adoption and success of referral marketing programs.