The 2016 Referral Marketing Benchmark Report


In 2016, independent research firm Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing. This follows up on a study we completed in the fall of 2014, so this report can now share trend data about the interest in, evolution of and success with referral marketing.

  • Find out how many study participants report having a referral marketing program of some type.
  • Of those that do, an incredibly small percentage have a system in place to support their program.
  • What percentage of marketers agree that they are effective for new customer acquisition?
  • How does your business stack up?
2016 Referral Marketing Benchmark Report

2016 Referral Marketing Benchmark Report

Identifying current strategies & programs for success

This follow on report to our 2014 study updates the results and delivers the latest statistics on the adoption and success of referral marketing programs.


Referral Marketing Slide Presentation

2016 Referral Marketing Slide Presentation


Jerry Rackley:
Chief Analyst, Demand Metric

Rob Goehring:
CEO, RewardStream


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Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, research & benchmarking reports, training workshops & courses, and a library of 500+ practical tools and templates.